National Equipment Dealers, LLC [NED] and Hyundai Construction Equipment recently partnered with Jon Byrnes, owner of Upstate Brush Control, a popular YouTube personality and influencer on social media.
Upstate Brush Control is rapidly gaining popularity on YouTube and, according to Jon, they have become a “trusted source” in the forestry mulching business. In fact, when searching “forestry mulching” on google, several of Jon’s videos are the first to appear. South Carolina-based Upstate Brush Control currently has over 54,000 subscribers on YouTube and millions of views. Videos are produced weekly and subscriber engagement, through “likes” and comments, is high. Jon films with a first-person style that focuses on the “operator experience” with unique camera angles. He narrates the before, during, and after process of each unique job. Most importantly to Jon and his team, is to create a family-friendly and authentic experience for his audience.
“Over the years, God has blessed us with plenty of work and reliable help. The YouTube experience has changed our lives and our business model in a big way. Today we can teach, influence, and interact with a whole new audience,” Jon explained.
Jon grew up in South Carolina and started working in his father’s construction business from the age of 5 years old. About 12 years ago, he saw his first compact track loader, equipped with a dedicated mulching head, and in his words, he was “hooked!” A few years later, in 2013, he purchased his first track loader with a mulching attachment. Since that time, his business and industry expertise have grown rapidly, just like his popular YouTube channel.
“Our goal is to enjoy our work and keep a positive attitude, despite the challenges we face. We produce clean, wholesome content and we enjoy using our influence to give back to the community in several ways,” Jon said.
Corey Rogers, vice president of marketing for NED, met Jon Byrnes at the 2021 Utility Expo, at a Social Media Influencer Meet & Greet, hosted by Hyundai Construction Equipment and another popular social media icon and friend of Jon, Mike Simon of Dirt Perfect. Jon was looking to expand his operation beyond tracked mulchers and small excavators to something larger. Through NED and Hyundai’s partnership, Jon received a Hyundai HX140ALD, a 34,000-pound, full-size excavator, equipped with auxiliary hydraulics, a quick coupler, a Rockland hydraulic thumb, and heavy-duty bucket, and a front dozer blade. Recently, Upstate Brush Control took delivery of the new Hyundai excavator, which they plan to use to remove trees and stumps, dig basements, and clear residential lots. Eventually, they plan to mount a mulching head on the machine for additional versatility when mulching and land clearing.
“NED is excited to partner with Hyundai and Upstate Brush Control on this new YouTube opportunity. At NED we have a strong presence on YouTube with our NED Talks video series, NED Customer Stories, and NED Equipment Tutorials featured on our Channel. This partnership provides a great opportunity to expand our audience with a respected expert in the forestry mulching industry,” Corey said.
